What is SMS Texting? SMS, short for Short Messaging Service, is a text message service that allows short messages of generally a maximum of 160 characters in length, to be sent to, and transmitted from a mobile phone. Cell phones and the use of SMS, are having an un-deniable impact on our daily lives as well as the methods we use to conduct business. The truth that SMS also provides a tremendous opportunity for companies to interact with their customers, is not really well known.
Consider these figures. The gmail phone number change bangla reported that in the united kingdom alone, in a three year period from 2003, over 75 billion SMS messages were transmitted. In the united states, in accordance with the ‘Cellular Telecommunications & Internet Association’, the amount of SMS messages has grown from 930 million each month in 2002, to 1.2 billion each month in 2003. Recently, within the Philippines, SMS Messaging played an important role in bringing down an unpopular political regime. Now that’s plenty of SMS messages.
The ‘Australian Mobile Telecommunications Association’, reported that during 2005, Australians sent more than 5 billion texts. Considering, Australia’s population is simply around 20 million, this is extraordinary. Popular reality TV shows like Australian Idol, Big Brother, Dancing using the Stars, American Idol, as well as others, use SMS technology to create vast amounts of money of revenue right from the SMS votes that might be used to determine the winners.
During the recent years, SMS Messaging has developed into the most common service within the mobile data area. Also, when response rates, interactivity and price to implement, are viewed, SMS marketing is undoubtedly the most famous marketing method. SMS is a high-response-rate approach to communication, that can help to get and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. Based on current growth figures, SMS Messaging will end up an ever increasingly important component in the future marketing communications.
As there is a charge for sending SMS messages, they nearly always make it to the intended recipient. SMS messages are forwarded to SMS Gateways, where they may be stored until sent. This implies, even when the recipient will not be immediately offered to receive them, or maybe the cell phone is powered off or from range, messages have the ability to be delivered on the next opportunity. This high rate of deliverability makes SMS Messaging the very best way of communication available.
There’s nothing more irresistible, than the tone of an in-coming SMS message towards the user anticipating, perhaps, a private message from the friend. This reason alone nearly always guarantees that this SMS message which you send, will be read.
Around 2,500 cell phone-users inside the town of Lulea, Sweden, volunteered to get SMS messages of promotions from 150 local organizations. The volunteers were sent an SMS to get a well-known fast food outlet’s burger offer, 25 percent of the targeted users took up the offer.
A little club planning to enhance their patrons during slow nights during the week, decided to run theme nights. Having dedicated to maintaining a database in the clubs members, the club owner prepared and sent an SMS message to his member database, offering a 45% off discount for turning up with the text message. It was done the night ahead of the event. The promotion was successful with 29% of those sent the SMS message, taking on the offer and turning up.
Case 3 – with allocated SMS text credits. As security personnel arrived on location, the supervisor would text a keyword plus an ID number. These SMS messages were delivered to a central administration database, where they updated each officer’s individual timesheet. This process was repeated at the conclusion of your day as officers left. The complete timesheet collection process, that used to use up to 2 days, was almost entirely eliminated. Further, because this process automatically updated the administration database, accuracy and protection against loss in data was ensured.
An application provider for media and advertising agents employed in film, television and photography, wished to provide casting agents a quicker and a lot more efficient strategy for finding out if their artists were readily available for castings. This provider leads the business in casting solutions by combining, Web and SMS technology. All casting job data is entered into a database, then queried for artist matches based on set criteria. Artists who match the criteria are then sent an SMS message instantly. Messages are only entered once, personalized, and delivered to all of the relevant artists. When received, the artist simply replies with a yes or no. As the message is received in the administration database, records are updated immediately. Casting agents benefited by time savings, reducing costs and accurate recording of events.
Communication is important in Marketing. SMS marketing makes it possible to directly communicate with customers and supplies an expense-effective approach to data collection. Many leading companies have included this medium inside their marketing strategies, and consequently, the quantity of companies using SMS is growing rapidly. A significant part of using SMS being a advertising tool is a client database. This database should be maintained with other relevant customer and contact information and of course should include a valid cellular phone number. If applicable in your area, ensure that you can to personalize your SMS messages by maintaining nwmzqs names in your database.
Possibly the most significant factor when settings up an SMS campaign. Ensure your member database of cellular phone numbers is opted in. This pre approval for SMS communication ensures prevention of prosecution. Provision of any member opt out process will even assistance to avoid legal issues.
Ensure your marketing is applicable in your target. The relevance of the message is important for fulfillment. Can the recipient visit a real and tangible advantage to your message? If not, brand damage could result. Limit SMS messages to not more than 160 characters. Focus your message on benefits and don’t ramble. If messages are more than 160 characters, another SMS will need to be sent. Avoid this. In addition to doubling the price, the recipient might be irritated and discard the complete message.
SMS Messaging is definitely an interactive medium. Invite participation through polls, logos, games, ring tones or vouchers. Use interactivity to obtain information for precisely targeted future promotions. Keep to the tried and proven techniques of database marketing Standard database marketing methods and principles, as employed by other marketing mediums, are what SMS Messaging requires. The marketing database ought to be dissected by various factors as required by particular businesses, including, gender, age, interests, location, purchasing patterns and frequency.