From television tie-ins to jambalaya in Japan, Dennys value menu has been serving up grand slams at midnight for decades. Richard Jezak and Harold Butler opened the initial “Danny’s Donuts” in Lakewood, Calif. in 1953. There was no notable “Danny” in either of their lives; they just thought the alliteration was captivating. The 24-hour doughnut shop grew quickly, expanding to a larger menu and roughly 20 locations by 1959, and changing its name to Danny’s Coffee Houses along the way. Nevertheless the founders worried that the mini-chain was at risk of getting mistaken for nearby Coffee Dan’s, so they switched one letter to generate the Denny’s we know today.
Denny’s Grand Slam breakfast combo platter debuted inside an Atlanta location in 1977, as being a nod to Hank Aaron, who had set a new MLB home run record while playing for your Braves 36 months before. Denny’s has become famous for years for their 24-hour promise all 365 days of the year-if you want breakfast food late into the evening over a Sunday, Denny’s has you covered. Nevertheless the problem with this policy took many years to show itself: When virtually all the Denny’s locations closed for Christmas Day in 1988, many stores found that they didn’t possess keys, or perhaps locks, since they never used them. All told, 700 from the 1221 restaurants needed to get new locks installed for the holiday.
During 2009 and 2010 Denny’s ran a rather tantalizing Super Bowl ad. The spot promised a free Grand Slam breakfast to all customers 1 day a few days after the big game. After serving up two million free meals each of those years, the chain called from the free-for-all. Few companies thought about being associated with the gritty show, but Breaking Bad paid Denny’s to utilize one of the restaurants in multiple scenes, and regardless of the unsavory nature in the scenes (like, a place to grab a bite after having a murder), the brand embraced the connection, which helped kick off a new kind of product placement. Last year, fans were outraged once the Albuquerque location that appeared in the show moved, even if it had been just two miles away.
Denny’s was an early adopter from the belief that when something is great, adding bacon to it only can make it better. In The Year 2011, they unveiled a “Baconalia” menu, which featured the popular pork product in items like pancakes, meatloaf, as well as an ice cream sundae. The decadent offerings produced a brief cameo on South Park in which the boys all turn up each night for Baconalia; again, Denny’s loved the exposure. Two years later, Denny’s brought back an expanded Baconalia menu for another brief stint.
Within both 2012 and 2013, Denny’s featured a limited-time Middle Earth menu pegged to installments from the Hobbit movies. Most of the items included classic autumnal flavors like turkey, pecan, and pumpkin, and seemed plenty hearty enough to not necessitate an additional breakfast. The Japanese Denny’s menu has some divergences from what we should know here in America. One hgtpbz the highest will be the jambalaya-which can be quite popular that the year, Denny’s partnered using the makers of Cup of Noodle to create a type of instant microwavable jambalaya, offered in supermarkets and Denny’s locations across Japan.
The Big Apple took its first Denny’s in 2014, and also the Financial District diner does things just a little differently than other areas. To infuse a bit Big Apple sophistication, the menu includes cocktails-often pricier than main courses-and a $300 “Grand Cru Slam” breakfast. For the cost of an upscale dinner, a couple of patrons can get two grand slam breakfasts as well as a vintage bottle of 2003 Dom Perignon Premier Cru champagne-and a “bartender high-five.”
In 2011, keen to attract a younger demographic, Denny’s debuted “Always Open,” an online series featuring SNL alum and Anchorman star David Koechner chatting with major celebrities like Will Arnett, Amy Poehler, and Chris Pratt in an L.A. Denny’s. Denny’s partnered with CollegeHumor.com and production company DumbDumb for the unscripted, three- to four-minute videos, which didn’t even include any direct mention of the company.